Almost 80% of Customers will visit your Restaurant’s Website before deciding if they want to dine in. Of that group nearly 70% has been discouraged from visiting that restaurant because one and only reason: The Restaurant’s Website.
First impression matters right? Well you know already that when you first go in a Restaurant, your impression of that operations will come from different factors. For example if the Bathroom was clean, the decor modern, the floor clean, the menu well designed and the staff polite and friendly.
But if your first impression of a restaurant is not created on the first visit but before, when you first visit their website page, what are the factors that will influence that impression?
Here you will find all the typical mistakes, features you should have and the design strategies that every restaurant websites needs.
As we said before almost 70% of people the visit a restaurant’s website are discouraged from visiting it, now let’s see which are the common mistakes that restaurants make on their website and how to prevent them to happen.
MISTAKE #1 :NOT MOBILE FRIENDLY
How annoying is when you want to check a restaurant website and it’s not optimized for mobile? You have to zoom in, zoom out, the text is too small and just the overall experience is very upsetting and make you just want to close that page.
Make sure that your website is optimized for mobile experience, nowadays people use their smartphones to navigate through your websites.
You can use this free google tool to see if your website is mobile friendly.
Here an example of a restaurant website which is mobile friendly
MISTAKE #2 :WITHOUT ONLINE MENU
One of the main reasons why people go on you restaurant’s website is to see your menu and deciding whether to come or not.
Your Menu should be easy to find, optimized for mobile, easily readable and with an attractive design.
Having to download the pdf of your menu, then zooming in and out is NOT what a good online menu is. Try to list your menu directly on an easy to find web page.
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